Spiffer!what's new

What's Hot

New Product Launch

Spiffer Cell Phone Strap

July 15, 2005

Westport CT – Spiffer® Beauty announces its new Cell Phone Strap Manicure Pen. To cater to the worldwide boom in cell phones and the demand for cell phone charms and accessories, Spiffer announces its new “functional charm” Spiffer. It easily connects to the strap loop or antenna of any cell phone and offers the always needed convenience of a nail file, cuticle pusher, nail cleaner, and ball point writing pen.

This new Spiffer with its spring-close lobster-claw clasp also works great for keys, purses, wallets, note pads, zipper-pulls, PDA’s and other digital accessories. See it Here


New Product Launch

Spiffer New Mini Travel Beauty Accessory

January 6, 2005

Westport CT - Spiffer Beauty announces its new Micro-Mini Manicure Pen. This new travel size beauty accessory combines a nail file, cuticle pusher, nail cleaner, and ball point writing pen in one small package. Airline approved for carry-on, it is only four inches long weighing less than an ounce.

“I Love It” exclaims a New York executive “This is perfect for my smallest purses and pockets, and it’s always handy for a quick-fix on the go!” “Great for School!” adds a teenager.

Introduced nationally at Bed Bath & Beyond Stores with great success, it is now available nationwide.

Spiffer Beauty is a fast growing division of Innex Corporation based in Westport CT and has growing distribution in the US, Canada, UK, EU, Australia, Korea and the Philippines. See it Here


Editorial Review

Pop Star Magazine
November, 2004

Fashion & Beauty section
Skin Deep!
Doubled Up Makeup!

2-in-1 Beauty Tool! Spiffer Key-Chain

Spiffer has come up with the ultimate multi-purpose beauty must-have, in the form of a ballpoint pen! Yup! The cap is actually an emery board, cuticle pusher and nail cleaner all in one – and there’s a key ring to hang it right on your bag, so there’s now excuse now for untamed nails!


New Distributor

New Nationwide Distribution
November 15, 2004

Spiffer is now available nationwide at Bed Bath and Beyond stores. Find a store near you.


Editorial Review

Teen People Magazine
June/July, 2004

Beauty CELEB RAVES

JESSICA SIMPSON's nails are nick-free thanks to the Spiffer Manicure Pen.

Shown is a photo of Jessica Simpson with a Spiffer Manicure pen.


Marie Claire
December, 2003

Multi-Tasking? Spiffer Manicure Pen does it all!

File nails, push cuticles, clean nails and write a memo. Perfect for a busy schedule. Visit www.spiffer.com


New Distributor

New UK Distributor

Spiffer now has distribution in the UK by Albyn of Stonehaven Ltd. For more information, visit www.albyn-int.com.


Editorial Review

Self Magazine
December, 2003

Editors choose Spiffer for a December Gift giveaway to their readers!

Self Freebies! Presents!
Get your fresh hot presents here!
Self is giving away free gifts to our lucky readers. Multitasking will be a breeze for the 500 who win the Spiffer manicure pen; it's a writing utensil plus cuticle pusher, nail file and nail cleaner all in one.


Marie Claire
December, 2003

Multi-Tasking? Spiffer Manicure Pen does it all!

File nails, push cuticles, clean nails and write a memo. Perfect for a busy schedule. Visit www.spiffer.com


Editorial Review

Self Magazine
October, 2003

47 ways to make life easier
1 fix when life hands you lemons
multitasking musts
Put oomph in your key chain
Take advantage of your always-handy key ring and add a few other must-haves to the mix:
a manicure pen by Spiffer includes a never-to-be-lost-in-the-abyss-of-your-bag nail file, cuticle pusher and nail cleaner.


Teen Vogue
October/November, 2003

Break a nail?
No Problem!
With the new Spiffer Manicure Keychain, a quick touch-up is always at your fingertips. The Spiffer Keychain includes a built-in nail file, cuticle pusher, nail cleaner and ballpoint pen. Never be stuck with a broken or chipped nail again!


Sponsorship

Toronto Film Festival

Spiffer was chosen to sponsor the 2003 Toronto Film Festival! September 8, 2003 Spiffer Manicure Pens were chosen to be given to all celebrities attending the Miramax party sponsored by Maggie Gyllenhaal and Ethan Hawke.


Television Review

ABC 13 Eyewitness Television News Live at 5
Aug. 22, 2003 ~3min segment

Put it to the Test

Finally a solution for the ultimate dilemma. Ever broken a nail and couldn't find your nail file fumbling through your purse? Well now the Spiffer nail file and writing pen all in one. Does it work? Let's put it to the test! -Don Nelson

click here to see details


Editorial Review

College Store Magazine
July-August 2003

Back-to-School Product Showcase

Much more than a pen!

Spiffer Manicure Pen: This hot selling new ballpoint pen has a nail file, cuticle pusher and nail cleaner discreetly built-in to the cap.


New Product Release

Spiffer Keychain Manicure Pen

Aug. 11, 2003

Spiffer Beauty, a division of Innex Corporation launches its newest product, the Spiffer Keychain Manicure Pen. This new 5-in-1 tool for women uniquely combines a carbide emery board, cuticle pusher, nail cleaner, writing pen and a key ring.

Now those commonly needed nail manicure items and a handy writing pen are always at your finger tips. Even if all you carry is your keys you can still fix those "nail emergencies" or jot down a note with the newest Spiffer Keychain! See it here!


Editorial Review

Health Magazine
June 2003

Great Find
The write Manicure

Admit it: You've tried staying awake in meetings by cleaning your nails with a pen cap. Next time, bring the Spiffer City Style Manicure Pen into the conference room with you. The pointed end of the cap is really a cuticle pusher, while the clip doubles as a file and an under-nail cleaner. Plus you can actually write with it, in blue or black ink. How clever is that? $3.99 at drugstores or www.spiffer.com.

NOTE TO SELF: This pen can help keep nails in shape.


Teen Vogue
June-July 2003

New 4-in-1 Manicure Pen
A writing pen and then some... +nail file +cuticle pusher +nail cleaner

Do a quick-fix then write a letter with the new Mini-Spiffer Manicure Pen. This cool accessory fits in the smallest, trendiest bags or the pocket of your favorite jeans - totally convenient! In 40+ colors at drugstores and spiffer.com.


New Distribution

Duane Reade
May 12, 2003

Spiffers are now available at Duane Reade drug stores in the New York Metro area.


Editorial Review

Lucky
Bargain Browser

April 7-13, 2003

When the Spiffer manicure pen first landed on our desks we thought it was a nifty and cute product. Now we can't live without it. It's a pen with a nail file, cuticle pusher, and nail cleaner on its cap-simple enough, but we use it all the time. We're completely hooked.


Sponsorship

2003 Oscar Awards

Spiffer was chosen to be a sponsor of the 2003 Oscar Awards

Custom made Spiffers were given to all the attendees of the Entertainment Weekly Oscar Party


Editorial Review

Paper City Magazine
April 2003
Houston-Dallas-San Francisco

Good To Go Riding Utensil

The Spiffer is a must-have for a mani on the go. This all-in-one manicure pen includes an emery board, cuticle pusher and a fingernail cleaner in its cap. And since it really is a writing implement that won't be construed as a weapon, you can even get it through security checks - no questions asked.


Sponsorship

2003 Oscar Week

As a chosen sponsor, Spiffer provided custom made manicure pens to attendees of events hosted by D'orazio & Associates, Apropo Press and Martin Scorsese.


Editorial Review

Celebrity Hairstyles
August 2003

Great new products to keep you looking and feeling beautiful!

For complete nailcare, look no further than the tip of your pen!

Spiffer Beauty introduces their innovative new multi function Manicure Pen - the ultimate portable, discreet, and always-accessible fashion accessory. The cap of this high-quality ball point writing pen has a built-in emery board, cuticle pusher, and nail cleaner that's ideal for hangnail emergencies, quick touch-ups, or just to play around with when you're bored. Available at specialty stores and select mass-market outlets nationwide.


Sponsorship

45th Annual GRAMMY Awards
March 2003

Spiffer was chosen to be a sponsor of the 45th Annual GRAMMY Awards. Custom printed Spiffer manicure pens were given to all attendees.


New Distribution

Happy Harry's Discount Drug Stores
March 27, 2003

Happy Harry’s with 66 stores in Delaware, Maryland, Pennsylvania, and New Jersey now carry Spiffer!


Editorial Review

Ebony Magazine
April 2003
Ebony Essentials

Spiffer Manicure Pen is an ideal accessory. Discreet emery board, cuticle pusher and nail cleaner are built into a ballpoint writing pen.


Allure Magazine
April 2003
Mini-manicures on the run!

Tears or chips won't slow you down with the new Spiffer Manicure Pen. Do a quick-fix mini-manicure and then write a letter with this new accessory!


Editorial Review

Seventeen magazine, Prom Issue
Spring 2003

Pink Beauty

NO ORDINARY PEN
Spiffer Manicure Pen


Sponsorship

Fashion Week 2003 in New York City
February 7-14

Spiffer was chosen to be a sponsor of the Mercedes Benz Fashion Week at Bryant Park in New York City.


Editorial Review

Fashion 18 Magazine
Spring 2003

Doin' Your Nails

One beauty pick-me-up you can always count on is groomed nails. So anything that works in aid of that is in our good books.

There's also the Spiffer Manicure Pen, a nail kit (file, cuticle pusher, and cleaner) on the cap of a pen. Sweet for busting out when you're on the phone.


Editorial Review

Teen Tribute
Winter 2002

Party Time, Look your best this festive season

The Write Stuff

Spiffer Manicure Pen makes nail care during class a breeze. The pen includes a nail file, cuticle pusher and nail cleaner.


Press Release

Press Release December 9, 2002

SPIFFER MANICURE PEN NOW AVAILABLE AT ECKERD DRUGS

The ultimate portable, discrete and accessibly chic beauty accessory…

New York, New York (December 2002) – Spiffer Manicure Pen, the hottest new multifunction grooming tool, has added Eckerd Corporation to its list of distributors. Eckerd, the fifth largest drugstore chain in the US with over 13 billion dollars in sales, operates over 2600 drugstores in the northeast, southeast, Texas and Sunbelt: Eckerd and Genovese Drug Stores.  click here for full story...


Editorial Review

Family Circle
September 17, 2002

Featured in Beauty & Fashion Know-How.

Hands-on-Help

Pretty up your mits with the latest products. Tend nails wherever, whenever with a Spiffer Manicure Pen.


Editorial Review

ELLE Girl
Fall 2002

Featured in ELLEgirl's wish list, 15 fab fall finds.

"Here's something to keep at your fingertips: a ballpoint pen, nail file, cleaner, and cuticle pusher in one. How clever is that?"


Editorial Review

YM Magazine
September 2002

We're Obsessed - School Supplies, some girls just like to be prepared. I thought nothing could keep me from chewing my pen caps into gnarled bits of plastic. Enter the Spiffer. You can use it to file your nails, clean them, and push back your cuticles. It's simply genius.


Editorial Review

GL (Girls Life magazine)
August/September 2002

Featured in Beauty Look of the Moment

Small Stash - How do celebs stay gorgeous when all they carry are tiny bags? All-in-one beauty kits! Steal their secret, and fit all your back-to-school beauty needs in the palm of your hand. Spiffer Manicure Pen


Editorial Review

Jane Magazine
August 2002

Featured in I gotta have it section

"Be sure to grab one of these Spiffer Manicure Pens, because you'll want your nails to look good when you're taking down all of those phone numbers" It's a pen, no it's a nail file or is it a cuticle pusher or maybe a nail cleaner? The answer is yes. It's called the Spiffer City Style Manicure Pen and you must get one. Why didn't someone think of this sooner? Well at least someone finally did.


Television Coverage

The Rosie O'Donnell Show
April 18, 2002

Featured as a hot new product and given away to her studio audience.


Awards

NACDS 2002 Marketplace
Winner of the Best New Product

Selected as the Best New Product by the National Association of Chain Drug Stores


Awards

CEW Beauty Awards 2002
Finalist

Chosen as a finalist in the CEW Beauty Awards, "the Oscars of the beauty industry"


Editorial Review

InStyle Magazine
February 2002

Featured in the Thinking Small section.

The whole kit won't fit? Carry these gnome-scaled nail solutions. Spiffer manicure pen which files, grooms cuticles, cleans nails and writes.


Announcement

NEW PRODUCT LAUNCH
January 7, 2002

Spiffer City Style manicure pen

Spiffer Beauty is proud to introduce its newest product, the Spiffer City Style manicure pen.

New "City Style" features a black body giving a sleek classic look , new rich fashion color caps and a new styled package making it perfect for the office or around town. The new color caps in plum, turquoise, smoke, and sky blue combined with the discreet and always handy features of a nail file, cuticle pusher, and nail cleaner neatly hidden into the cap of a high quality black ink ball point writing pen, make it a great gift for any woman.


Editorial Review

ELLE Magazine
January 2002, Quebec

Smart Pen - Unseen and Unknown!

You can now file your nails and push your cuticles in total discretion at the office. The Magic Nail Filing Pen, Spiffer


Editorial Review

Teen's All About You Magazine
Fall 2001

Featured as HANDY! in the "win cool stuff" section.

These pens nail it! The top of this Spiffer manicure pen is actually a nail file kit (who would have known!). This means you can groom your cuticles, file and clean your nails, and do your homework, all at the same time.


Announcement

LEGALLYblonde
July 13, 2001

Spiffer picked by MGM exectutives to promote top new movie

LEGALLY blonde staring Reese Witherspoon. "The Spiffer is a great accessory and perfect for this movie!" It would definitely be found in the lead character Elle Woods's handbag.


Editorial Review

Entertainment Weekly Magazine
June 8, 2001

Featured in the Scout section as "HOT GADGET"

It may look like just an ordinary writing utensil, but this pen is also a manicure set, complete with emery board, cuticle pusher, and nail cleaner.

Hangnails be gone! Not only does the gismo fit into the tiniest purse, but " you can do your nails in front of your boss or teacher and they'll never know."


Editorial Review

Lucky Magazine
May 2001

Featured in the Beach Beauty section.

The mini-manicure, this little pen has an emery board on one side and a cuticle pusher on the other.


Editorial Review

Cosmogirl Magazine
May 2001

Featured in the Nail Picasso section

This just in! Here is whats fresh, hot, and in the need to know category: THE WRITE STUFF

Bond girls, this is for you. The Spiffer Manicure Pen writes like a regular pen, files your nails, and pushes back your cuticles. Uh-huh.


Editorial Review

Teen Magazine
June 2001

Featured in the Your Looks section: Nail Guard

Ever find yourself frozen in a messed up manicure panic-like you're on your way to meet your crush and your fire engine-red polish...chips?

Disaster! Check out the newest nail-lovers' secret weapon: The Spiffer Manicure Pen combines everything you need for perfect nails in the tip of a ballpoint pen- so Charlie's Angels! Hidden in the innocent-looking cap is a built-in emery board, cuticle pusher and nail cleaner.


Editorial Review

Accessories Magazine
September 2001

PEN PAL (For your nails, that is.) Far from just an ordinary writing instrument, the Spiffer manicure pen also functions as a nail care tool - a file, cleaner, and cuticle pusher in one compact package. It's an ideal tool for girls on the go, and discreet enough to be used while while they're on the move. The only tricky part is deciding whether to carry it in a backpack or cosmetic bag!


Editorial Review

Woman's Wear Daily WWD Newspaper
Friday June 1, 2001

Featured in the Top Notes section: THE MIGHTY PEN

Spiffer Beauty has launched a new product for women on the go. The Spiffer is a manicure pen that allows you to file your nails, groom your cuticles or clean your nails no matter where you are.


Editorial Review

Nails Magazine
June 2001

Featured in the Product spotlight:

New Spiffer Manicure Pen is perfect for clients on the go.


Editorial Review

Woman's Wear Daily WWD Newspaper
Friday June 1, 2001

Featured in the Top Notes section: THE MIGHTY PEN

Spiffer Beauty has launched a new product for women on the go. The Spiffer is a manicure pen that allows you to file your nails, groom your cuticles or clean your nails no matter where you are.


Editorial Review

The New York Daily News
Sunday May 27, 2001

Compass section: Nail-philes

This all-in-one nail-care pen is one pen you won't want to lose.


Editorial Review

Sunday New York Times
Sunday March 18, 2001

Featured in the Styles Section:

"The hottest new accessory every woman has to have"


Press Release

Press Release Tuesday November 28, 3:49 pm Eastern Time

Spiffer Sparks a New Revolution in Beauty Accessories

WESTPORT, Conn., Nov. 28 /PRNewswire/ -- New Venues introduces the revolutionary new Spiffer(TM) manicure pen. This new cosmetic accessory uniquely combines a nail file, cuticle pusher, nail cleaner, and ball point writing pen into one small, discreet package.

This patented accessory is the first and only product to bring together the utility of a high-quality ballpoint pen with the convenience of fingernail beauty accessories. Built into the multi-purpose cap is a flexible nail cleaning tip, a concave cuticle pusher for effectiveness, and an extra long lasting carbide emery board. The styled colors and fashionable package design make it a perfect accessory for women teenage and older. The Spiffer(TM) manicure pen was created out of necessity for today's woman who is always on the move and prefers not to be weighed down with all the bulky and awkward traditional beauty accessories.  click here for full story...


Press Release

FlashNews-Wireless Flash Thu, 07 Dec 2000 12:26:10 -0800

NEW PEN DOUBLES AS NAIL FILE

WESTPORT, Conn. (Wireless Flash) -- Secretaries can now file their nails at work without being caught thanks to a new pen that doubles as a nail file. The so-called "Spiffer" looks like a regular ballpoint pen, but has three manicure tools built into the cap. A nail file is hidden on the side of the cap, while the tip of the cap doubles as a cuticle pusher and the other end can be used to clean the gunk out from under your nails. Inventor Charles Sherts says he was inspired to create the gadget by a female co-worker who always filed her nails to avoid snagging them on her stockings.

Check back here for more Spiffer news and press releases.

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